Concept work.
Concept work is how you find out if the expensive thing is worth making, before you pay for the expensive thing.
One bottle. Three worlds.
No client, no brief, no approval. We set the problem ourselves: take a bottle everybody already knows and find three different places it could live. Drag any frame to see what is underneath, and press play to see it move. Every wave, tentacle, timber and coin is modelled geometry; the wireframe is the same frame with the shading turned off.
Sell the idea early.
That is what a concept pack looks like. Three answers to one question, far enough along to judge and nowhere near far enough to be expensive. The decision then gets made on a picture everyone can see, rather than a description everyone reads differently, and the build starts with nothing left to argue about. We've pitched directions into brand teams who needed to be sure, and the same approach works for a small business deciding how its product should feel.
“I've spent years selling directions to people who needed convincing. A concept's job is to make the decision easy.”
A concept pack is three directions, back with you in five working days. One gets worked up far enough to sign off and build from. Pitch us your idea →
Brief, explore, pin down.
Where it goes to work.
New product launches, where nobody has seen the thing yet. Campaign directions, where three people have three different pictures in their heads. Packaging and pack look, where the decision is expensive to reverse. Pitch and stakeholder sign-off, where a room has to agree in one meeting. Anywhere the direction needs proving before the spend.
Common questions.
What do I actually get from concept work?
Three directions for your brief, back in five working days, each one far enough along to judge. You pick one and we work that up until it is ready to sign off and build from.
How is this different from the final render?
Concept is fast and exploratory, made to decide direction. The final production comes after the direction is signed off.
What does it cost?
A concept pack is a fixed fee, agreed before we start, not an hourly rate that drifts. If you go ahead and we produce the work, that fee comes off the production cost. Get a fixed fee →
Can this feed straight into production?
Yes. The approved concept becomes the brief for the CGI, animation or content build.
Let's make something that moves.
Most projects start with a conversation, not a quote request.
Pitch us your idea →Brands we've worked with
