Concept work.
Ideas before execution: concepts, pre-visualisation and look development to sell the direction early.
Sell the idea early.
Concept work is where a project gets decided before the budget is committed. We turn a brief into something you can actually look at: style frames, look development, pre-vis, the direction shown rather than described. It de-risks the build, because everyone signs off the same picture before the expensive part starts. We've pitched directions into brand teams who needed to be sure, and the same approach works for a small business deciding how its product should feel.
“I've spent years selling directions to people who needed convincing. A concept's job is to make the decision easy.”
Priced on how many directions and how much detail you need. Tell us where you're starting →
What we deliver.
How it works.
Where it goes to work.
New product launches. Campaign directions. Packaging and pack look. Pitch and stakeholder sign-off. Anywhere the direction needs proving before the spend.
Common questions.
What do I actually get from concept work?
Something to look at: style frames, look development and pre-vis that show the direction before you commit budget to producing it.
How is this different from the final render?
Concept is fast and exploratory, made to decide direction. The final production comes after the direction is signed off.
What does it cost?
Concept work is priced on what it actually takes: how many directions and how much detail you need. Tell us what you need and we'll come back with a figure. Price up the concept work →
Can this feed straight into production?
Yes. The approved concept becomes the brief for the CGI, animation or content build.
Let's make something that moves.
Most projects start with a conversation, not a quote request.
Pitch us your idea →Brands we've worked with
